One of the most influential forces after the rise of Korean fashion is the immense global influence of K-pop and K-dramas. Fans not only follow their favorite idols and actors for their music and concerts but also for their cutting-edge style. Groups like BTS, Blackpink, and EXO are often seen wearing the latest trends, and their outfits evolve instant sensations. Their power is so powerful that fashion houses like Chanel, Gucci, and Louis Vuitton have partnered with these celebrities, further incorporating Korean fashion into the global market.

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