Trade shows in Las Vegas require a strategic approach and smart decision-making if you want the best value for the money invested in them. Right from custom trade show booth design to booth staffing, you need to allocate an appropriate budget to gain the maximum advantage from them.

If you are soon going to exhibit and looking for the best way to allocate a budget for different aspects of your trade show, you are at the perfect place. Let the experts dealing in trade show design in Las Vegas for 25+ years share the optimal way to utilize your trade show budget.  

Here are the major aspects and the cost breakdown of the trade show accordingly.

1. Exhibition Space (~35%) 

Your exhibition space on the trade show floor plays a major role in trade show success. Always seek high-traffic areas to maximize your booth visibility. It requires a significant portion of your trade show budget. You can shade around 35% of your trade show budget. Try to get early-bird access to optimize your expenses in that regard. This approach will also let you grab the most suitable space.  

2. Exhibition Stand (~35%)

An exhibition stand represents your business on the trade show floor. It should be a perfect expansion of your brand identity. Always opt for a custom booth design to stand out from the crowd. Collaborate with professional exhibit design service providers and allocate around 35% of your budget to craft engaging booths. Incorporate the latest tools and technology like AI, AR, VR, etc. to deliver an immersive experience to your booth visitors and create a long-lasting impression.

3. Booth Staffing (~15%)

 Your booth staff plays a vital role in creating a distinguished brand experience at a trade show. Their behavior is crucial to delivering a pleasant brand experience on the event floor. You should spend nearly 15% to hire and train them with essential communication and sales skills. Impart the in-depth knowledge about your brand and products because they have to answer unprecedented questions from the booth visitors.  

4. Promotional Materials (~10%)

A trade show campaign can’t be considered complete without promotional materials. Flyers, brochures, and giveaways are essential tools to make your booth visitors aware of your brand and products on display. You should allocate around 10% of your budget for promotional materials. It also saves crucial time for your booth staff from giving redundant and repetitive information.

5. Miscellaneous Costs (~5%)

There will be many endeavors like drayage, internet, cleaning services, and so on that you can’t ignore while allocating a trade show budget. Also, there will be many unforeseen things that may lead to monetary expenses. Keep at least 5% of your budget to tackle such expenses.   

Partner with Triumfo Inc. for Comprehensive Booth Rental Services in Las Vegas

Triumfo Inc. is a renowned destination for Las Vegas convention display rentals. Leverage their experience of 25+ years and expertise gained by delivering 20800+ successful projects worldwide. Partner with them for the complete trade show booth rental services in Las Vegas and take a firm step towards a successful and stress-free trade show experience.