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Advanced Video Coding (AVC) Market Poised to Witness High Growth Owing to Increasing Demand for High Definition Video Content


The advanced video coding (AVC) market has witnessed significant growth over the past few years owing to the increasing demand for high definition video content across various industry verticals. AVC also known as H.264 is an industry standard for video compression that offers around twice the compression efficiency of its precedents. AVC enables the storage and transmission of HD content at reasonable bit rates and offers better video quality on display screens. It allows content providers, broadcasters, and cable operators to deliver high definition video over limited bandwidth networks.

The global advanced video coding (AVC) market is estimated to be valued at US$ 3.81 Bn in 2024 and is expected to exhibit a CAGR of 4.8% over the forecast period 2024-2031.

The increasing usage of smart devices and growing popularity of OTT platforms have fueled the demand for high quality video content that requires efficient video compression technologies like AVC.

Key Takeaways

Key players: Key players operating in the advanced video coding (AVC) market are Apple Inc., Cisco Systems Inc., Google LLC, Microsoft Corporation, Intel Corporation, NVIDIA Corporation, Amazon.com Inc., Sony Corporation, Samsung Electronics Co. Ltd., Huawei Technologies Co. Ltd., Broadcom Inc., Panasonic Corporation, Ericsson AB, ZTE Corporation, Qualcomm Incorporated.

Key opportunities: The increasing investments by technology giants in the development of more efficient video coding standards present significant growth opportunities. Furthermore, the rising adoption of 4K and 8K televisions is anticipated to drive the demand.

Global expansion: North America dominated the market in 2024 owing to the early adoption of advanced technologies. However, the market in Asia Pacific is expected to grow at the fastest pace during the forecast period due to the growing media and entertainment industry in the region.

Market drivers: The increasing demand for high definition video content across industries and surging popularity of OTT platforms are the key drivers anticipated to fuel The Advanced Video Coding Market Growth over the forecast period. Furthermore, the growing penetration of smart devices is also expected to boost the adoption of AVC technology.

PEST Analysis
Political: The technology has minimal involvement of government policies and regulations when it comes to advancement and development. However, government initiatives for infrastructure development may impact the demand positively.

Economic: Factors such as growth in disposable income, changing consumer behavior and lifestyle are fueling the demand for Smart devices and internet accessibility which are encoded using AVC. Economic fluctuations can impact sales of Smart devices.

Social: Rising popularity of OTT platforms and streaming services have increased the demand for high quality video content which requires optimum encoding solutions like AVC. Increased smartphone and internet penetration worldwide is also propelling the market growth.

Technological: Continuous innovation and advancement in video compression and encoding technologies is leading to better quality video at reduced data size. Adoption of latest standards like HEVC and VP9 by market players is anticipated to challenge the dominance of AVC in the forecast period.

In terms of value, the advanced video coding (AVC) market is concentrated majorly in North America and Europe. Higher penetration of digital devices in countries like US, Canada, Germany, UK is driving the sales in these regions. Asia Pacific region excluding Japan is estimated to be the fastest growing market during the forecast period owing to rising spending power and increasing connectivity in countries like China and India.

The advanced video coding (AVC) market witnesses highest concentration in terms of value in developed economies like United States, Germany, United Kingdom etc. These regions have substantial presence of major players and strong digital infrastructure backing technological advancements and digitalization. However, developing economies of Asia Pacific excluding Japan are anticipated to exhibit fastest growth in terms of value during the forecast period. Rapid growth of digital industry, increasing smartphone and internet penetration along with rising disposable incomes in countries like China and India are expected to propel the regional market.

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About Author:

Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)

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