The Pilates Industry in the Middle East
When I first moved from Europe to Dubai 10 years ago, the Pilates landscape in the Middle East was vastly different from what it is today. Back then, the Pilates industry was nearly invisible. Dubai boasted fewer than a handful of specialized studios, and the concept of Pilates was virtually unknown to the general public. Across most countries in the Middle East, the practice of Pilates was unheard of, a stark contrast to the well-established and thriving market I had left behind in Europe.
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