It’s no doubt that today, video content stands out as one of the most effective strategies for digital marketers to educate & engage their target audience with the help of Youtube marketing.

While short-form videos are amusing & engaging, long-form videos help viewers learn about a company, product or service.

According to a study, 88% of marketers say video has helped them expand customer understanding of their product or service, while 86% feel it has helped increase online traffic.

YouTube, the second most visited website (behind Google), has 2.5 billion monthly visitors & millions of subscribers, making it one of the finest places for businesses from all industries to promote video content. And if you happen to know a few tactics as well as how to make videos that educate, engage & convert viewers then it can help people find your content fast & drive engagement.

Thus on that note, today we'll be disclosing 7 tips for growing as well as optimizing your YouTube channel:

1. Understand YouTube's Algorithm
According to research, 70% of the content that users watch on YouTube is determined by the platform's recommendation system. With that type of power, it is vital to understand how it operates.

While YouTube's algorithm has evolved over time (like other social media algorithms), it now emphasizes the following factors:

Relevance: YouTube's algorithm matches a search query with factors such as title, tags, content & description.

Engagement: Engagement is measured using signals such as watch time & percentage as well as likes, comments & shares.

Quality: The algorithm assesses the channel's authority & trustworthiness on a certain subject or topic.

User Search & Watch History: This incorporates content that users have already watched or appreciated in order to present useful content.

2. Create Videos Around a Specific Keyword/Topic
Marketers who are unfamiliar with Search Engine Optimization (SEO) risk missing out on the possibility of ranking videos. However, if you want your videos to reach the largest number of viewers, you must employ this YouTube marketing strategy.

Creating your video around a single topic or keyword is the most effective YouTube marketing strategy to increase traffic & reach your YouTube audience. However, the problem is to identify the appropriate keywords to include.

There are several excellent free keyword research tools available to help you uncover keywords that are related to your business & target audience. Once you've found them, utilize an SEO keyword research toolbox to convert your research into content for your marketing channels (such as a blog, website or social media networks).

However, make sure your keyword(s) appear organically throughout your content so that YouTube can pick them up when closed captions are applied, & always optimize your title & descriptions. 

3. Engage With Your Audience
It's vital to remember that YouTube is a social media platform & hence requires social engagement. This means that if you just publish videos without promoting comments & debate, you're missing out.

YouTube rewards channels with high engagement which includes total time spent on the channel, watch time, likes & dislikes, and, most significantly, comments. So, if feasible, reply to every comment you get & encourage people to interact using audio/visual suggestions.

You may also spend time engaging with other channels that could be similar to yours, a rival, or one you like.

Also, don't always wait for your audience to take the initiative. Drive engagement by asking questions about the content or simply asking what content they prefer to see on your channel or want more of.

If people do engage, be sure to thank them for sharing on YouTube & other platforms.

Click on the link for more information - https://saarasia.com/7-ways-to-grow-your-youtube-channel/