It is imperative for every business or brand to establish a robust social media presence to reach their target audience. Undoubtedly, it's among the finest methods to engage your audience and introduce your company to people who aren't familiar with it. It is estimated by Datareportal that over 3.81 billion people utilize social media globally, accounting for around 49% of the global populace. This implies that clients will quickly choose your rivals if you manage a company or own a brand and are still not concentrating on developing a strong social media presence.