• Initial Investment: Setting up an apparel rental business requires significant upfront investment in inventory, technology, and logistics.
• Inventory Management: Managing inventory effectively to ensure a diverse selection of clothing options can be challenging.
• Cleaning and Maintenance: Maintaining the quality and cleanliness of rented garments can be time-consuming and costly.
• Consumer Education: Raising awareness about the benefits of apparel rental and overcoming consumer perceptions can be a challenge.
• Competition: The apparel rental market is becoming increasingly competitive, with new entrants and established players vying for market share.

The apparel rental market is a rapidly growing industry that offers a sustainable and convenient alternative to traditional clothing ownership. As consumer preferences continue to evolve and technology advances, we can expect to see further growth and innovation in this sector.