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Common Google My Business Mistakes and How to Avoid Them


SEOSquirrel

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Google My Business (GMB) is a powerful tool for local businesses to increase their online visibility and attract new customers. However, many businesses make common mistakes that can hinder their success. Here are some of the most common GMB mistakes and how to avoid them:

1. Incomplete or Inaccurate Information

  • Mistake: Leaving fields blank or providing incorrect information.
  • Why it matters: Incomplete or inaccurate information can confuse potential customers and negatively impact your local search rankings.
  • How to avoid: Ensure all fields are filled out accurately, including your business name, address, phone number (NAP), website URL, hours of operation, and categories.

2. Verifying Your Business Incorrectly

  • Mistake: Not verifying your business properly or using the wrong verification method.
  • Why it matters: Unverified businesses may not appear in local search results, limiting your visibility.
  • How to avoid: Follow Google's guidelines for verifying your business. Choose the verification method that best suits your business and complete the process promptly.

3. Neglecting Google My Business Posts

  • Mistake: Failing to regularly update your Google My Business posts.
  • Why it matters: Posts can help you engage with customers, promote events or specials, and showcase your business.
  • How to avoid: Post regularly and use high-quality images and videos. Consider using Google My Business posts to share behind-the-scenes content, customer testimonials, or seasonal promotions.

4. Ignoring Customer Reviews

  • Mistake: Not responding to customer reviews, especially negative ones.
  • Why it matters: Customer reviews can significantly impact your local search rankings and reputation.
  • How to avoid: Respond to all reviews, both positive and negative. Thank customers for their positive feedback and address negative reviews promptly and professionally.

5. Not Optimizing for Local SEO

  • Mistake: Failing to optimize your Google My Business profile for local search.
  • Why it matters: Local SEO can help your business appear higher in local search results.
  • How to avoid: Use relevant keywords in your business name, address, description, and categories. Encourage customers to leave reviews and create a Google My Business post with your location.

6. Using the Wrong Categories

  • Mistake: Selecting incorrect categories for your business.
  • Why it matters: The wrong categories can confuse potential customers and negatively impact your local search rankings.
  • How to avoid: Choose categories that accurately describe your business. Consider using primary and secondary categories to provide more specific information.

7. Not Claiming Your Google Maps Listing

  • Mistake: Not claiming your Google Maps listing.
  • Why it matters: Your Google Maps listing is closely linked to your Google My Business profile. Claiming your listing can help improve your local search visibility.
  • How to avoid: Claim your Google Maps listing and ensure that the information is consistent with your Google My Business profile.

By avoiding these common mistakes and following best practices, you can optimize your Google My Business profile and improve your local search visibility.

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