Digital Marketing has penetrated every field. Every niche utilises the Internet’s power to expand and reach a wider audience. People are receiving tons of information with a few clicks. Home Delivery has become a vital demand of customers. One such constantly growing business trend is e-commerce. E-commerce helps customers browse, buy and sell products using the internet. It is the practice of promoting and selling products or services through online platforms. Moreover, it involves a wide range of strategies and techniques aimed at attracting potential customers, engaging with them, and ultimately convincing them to make a purchase on an e-commerce website.