YouTube ads are video ads that appear on YouTube and across the Google Display Network, which includes millions of websites, apps, and devices. YouTube ads are powered by Google Ads, which is Google’s online advertising platform that allows you to create and manage your youtube campaigns across different channels and formats. YouTube ads are one of the most effective ways to promote your brand, product, or service, as they can help you:

• Increase brand awareness and reach: YouTube ads can help you showcase your brand to a large and diverse audience, as YouTube reaches more than 90% of the internet users in India. YouTube ads can also help you reach specific audiences based on their demographics, interests, behaviours, and search history.
• Generate leads and conversions: YouTube ads can help you drive action from your potential customers, as YouTube ads have an average conversion rate of 3.5%, which is higher than the average conversion rate of 2.8% for other video platforms. YouTube ads can also help you retarget your website visitors or existing customers and encourage them to take the next step in their customer journey.
• Measure and optimize your performance: YouTube ads can help you track and analyse your ad performance, as YouTube provides various metrics and reports that can help you measure your reach, engagement, conversions, and return on ad spend (ROAS). YouTube also offers various tools and features that can help you optimize your ad campaign, such as YouTube Analytics, Google Ads Editor, and YouTube Video Builder.