https://digitalmantraacademy.com/search-engine-marketing/

Search engine marketing (SEM) enhances your online visibility by placing your business prominently in search engine results. By targeting specific keywords, SEM drives more relevant traffic to your website, increasing the chances of attracting potential customers. This boost in visibility helps your business reach a broader audience, leading to more opportunities for engagement and sales. Effective SEM strategies can also improve brand awareness and credibility. Over time, this targeted approach not only attracts new customers but also contributes to the growth and sustainability of your business.