Why “Smarketing” Works

To see why you need marketing/sales alignment (Hubspot coined the phrase “smarketing” to describe this!) in the first place is easy. The numbers speak for themselves. According to a study by Accenture, companies that use AI to align sales and marketing achieve a 34% increase in revenue growth. A study by SiriusDecisions found that companies with strong sales and marketing alignment close deals 73% faster and see a 50% increase in win rates.

And if that’s not enough to convince you to take a long hard look at how your sales and marketing teams are working, then perhaps this data will!

Salesforce reports that high-performing sales and marketing teams that are 1.5 times more likely to use AI for predictive lead scoring and customer insights, are leading the way in revenue generation.

HubSpot's State of Inbound, 2022, underscores that organizations with tightly aligned sales and marketing teams experience a 38% higher sales win rate. Read more...