“Customer support service” is the term that indicates the provision of a “helpful hand” to customers to solve their questions and doubts and engage with them in a manner so that they become more inclined towards your brand. Customer satisfaction is the key to building a brand’s reputation as the more satisfied and happy customers tend to be with your brand, the more loyal they become.

https://konnect.kutumbh.com/blogs/assessing-the-impact-of-customer-support-services-on-brand-loyalty/