Lead management is crucial in today's sales and marketing landscape, helping businesses capture, track, nurture, and convert leads into clients. A well-implemented lead management process involves generating, capturing, qualifying, nurturing, and distributing leads, ultimately leading to higher conversion rates. Utilizing lead management software enhances efficiency, lead tracking, and collaboration between teams. When choosing a system, consider usability, customization, integration, and scalability. Proper lead management ensures that no leads are missed, driving business growth and improving overall performance.