Digital Marketing has penetrated every field. Every niche utilises the Internet’s power to expand and reach a wider audience. People are receiving tons of information with a few clicks. Home Delivery has become a vital demand of customers. One such constantly growing business trend is e-commerce. E-commerce helps customers browse, buy and sell products using the internet. It is the practice of promoting and selling products or services through online platforms. Moreover, it involves a wide range of strategies and techniques aimed at attracting potential customers, engaging with them, and ultimately convincing them to make a purchase on an e-commerce website. 

This might have looked like a fantasy two decades ago. But, with the coming of E-commerce giants like Amazon and Flipkart, the marketplace has been completely transformed. Everything from your groceries to makeup and even heavy gadgets is delivered to your doorstep. People can see your products round the clock from any geographical area. As a result, businesses can unlock a completely new segment of potential customers with just a few clicks. However, with significant exposure comes great opportunities and great competition. To shine in such e-commerce marketing encompasses various online marketing channels and methods to drive traffic, increase brand visibility, and boost online sales.