The digital environment is ever-changing and companies are increasingly focusing on their online tactics. Realizing the high demand for digital marketing professionals, MBA Distance Education Madras University has crafted a new Digital Marketing Specialization. The program is geared towards preparing students to be successful in this ever-changing field.

Why Digital Marketing?

Real estate companies must include digital marketing, marketing is absolutely essential for brands trying to engage with potential customers better. Digital marketing encompasses everything from social media to SEO (Search Engine Optimization) and its inability cannot be ignored if we are using tools of the digital landscape. The students can have real-world exposure and hands-on experience in this specialization.

Description of the Digital Marketing Specialization

The Digital Marketing specialization by Madras University follows a rigorous curriculum they are as follows:

1. Digital Marketing Basics

During this first phase, students become acquainted with the basics of digital marketing This is the part of the course that would mostly cover:

· Basic Terms: Learn the PPC (Pay Per Click), CTR(Click Through Rate), and ROI(Return on Investment).

· Digital Channels: Understanding of different channels such as social media, email, search engines, and content marketing.

2. Search Engine Optimization Plugin Name: Something like Search Optimizer ( SEO )

The importance of SEO, with its role in bringing free-flowing traffic from search engines still holds high within the domain of digital marketing. Students will learn:

· On-Page and Off-Page SEO: It is about strategies to improve the quality of web pages, as well as external factors that can provide higher positions on search engines.

· Keyword Research: knowing how to choose the correct keyword lists and beat variations.

3. Content Marketing

Your campaign will only be as successful as your content is effective. The curriculum will cover:

· Content marketing: Understanding the value of developing content that attracts your ideal customer.

· Content Distribution Strategies – Different methods to effectively exchange content across channels

4. Social Media Marketing

Social media is a powerful marketing tool so be smart! The specialization includes:

· Platform Strategies: These posts will give you insights into how to approach a specific platform like Facebook, Instagram, Twitter, or LinkedIn.

· Analytics: Knowing how social media is performing.

5. Email Marketing

One channel that still maintains one of the highest returns on investment in marketing overall is Good Old Email. Here is what the specialization will teach you concerning:

· Growing Email Lists: Techniques to develop an email base of raving fans.

· Limit Sequence Duration: You can quickly lose engagement with your emails, so instead of spamming them each day for 7 days straight and then languishing for a month without any more communication, you’re better off limiting these sequences to a few weeks.

6. Data Analysis & Marketing Metrics

Strategies need to evolve based on data; the way you understand your property-level activity is important. Students will be trained in:

· Google Analytics: Track traffic data and visitor behavior.

· Performance Metrics: Learn the performance metrics that indicate campaign success and how to adjust based on performance.

7. Digital Ads

The training goes over paid ads in this section and you learn about:

· PPC Campaigns: How to create and manage paid advertisement strategies.

· Display Advertising: How visual ads work on the digital landscape.

8. Digital Marketing Strategy

You can develop the strategic mindset(updated) Students are taught:

· Campaign Planning: Planning a complete digital marketing campaign

· Tools and Techniques (including familiarity with industry-standard tools for enablement purposes across the entire Strategy-to-execution life-cycle)

Skills Students Will Develop

Here is an overview of some important skills that the participants will be able to gain from this specialization.

· Analytical Age: Interpret data and make meaningful decisions using it.

· Creativity: Create impactful campaigns and content

· Communication Skills: Clearly communicating marketing messages across various audiences.

Career Opportunities

There are several career paths you can take once you complete the Specialization in Digital Marketing. Possible careers for graduates include:

· Digital Marketing Manager: Manages brand marketing strategies.

· SEO Specialist: Enjoy SEO and related stuff?· Online Visibility Optimisation

· Content Strategist: Creating content for different channels.

· Social Media Manager Strategizing and running social media campaigns

Conclusion

The Digital Marketing specialization from The University Of Madras Distance Education is one such course that teaches you every bit & piece of the online world. This program helps every ambitious marketer to give a great kick start as it gives the complete view of main concepts and techniques. In this ever-changing digital marketing world there is a need to learn basic knowledge and strategy as well.