1. Improving customer service :  providing 24/7 assistance, quick responses and consistent answer.

2. Reducing cost : lower labor expenses and scaling efficiently.

3. Boosting sale : Engaging visitors, qualifying leads and offering personalized recommendations.

4. Improving user experience : Offering convenient, interactive interfaces across multiple platforms.

5. Automating processes : Handling routine tasks and streamlining workflows.

6. Enhancing marketing : Delivering targeted campaigns and engaging content.