RCS isn't just a technology; it offers real business benefits. Compared to SMS, RCS offers a richer and more interactive experience, fostering deeper customer engagement. This translates to improved campaign performance with features like clickable buttons for promotions and bookings within the message itself, leading to higher conversion rates. Ultimately, RCS empowers businesses to create a more dynamic and personalized communication channel, driving customer satisfaction and loyalty.

Read More:  https://www.cequens.com/blog/why-rcs-messaging-matters-especially-for-ios