Every pair of jeans you put on has a story to tell, about craftsmanship, durability and, yes, environmental cost. The less glamorous truth behind denim’s enduring appeal involves the mind-blowing waste and environmental damage the garment’s production can create. Every year, there's 1.5 million tons of denim waste goes to landfills, and the effects are devastating. But, what if this waste could be something other than rubbish? Could it instead become a sign of sustainability, creativity and innovation?

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