Brief Overview of Google Local Service Ads (LSA)
Google Local Service Ads (LSA) have been a transformative tool for businesses, mostly those offering local services such as plumbing, cleaning, and other on-demand jobs. Designed to connect service providers with nearby customers, LSA has simplified the process of finding trusted professionals. Through the LSA app, business owners managed their ads opportunely on mobile devices, offering an accessible way to reach potential clients on the go.

Announcement of App Discontinuation
In a recent shift, Google announced that it will be discontinuing the LSA mobile app. This decision means that business owners currently using the app will need to transition to an alternative management platform. Google’s move signals an end to mobile-based LSA management, with the focus now shifting toward a web-only experience.