Fashion brands are passionate about charity, and a number of big names are doing their own good deeds.

At the opening of the ForevermarkTM Commitment Exhibition, an image of a beautiful diamond appeared on the big screen, with a laser code “24371580” in the center of the diamond. Tang Wei explained this number to the audience: after signing the commitment letter with Forevermark in March this year, Tang Wei started to fulfill her promise to build water supply systems for villages and schools in the mountainous area of Lvliang, Shanxi Province, to improve the living environment of local villagers. Starting from May, Tang Wei, together with Forevermark, went into 2 villages and 4 schools in Lvliang mountainous area of Shanxi Province, and purchased and constructed 3 water heaters, 7 water dispensers, 15 water cellars for domestic water use and 80 water cellars for mountain irrigation for children in the mountainous area, a unique coding, which is a record of the whole process of this charitable activity.

In fact, ForevermarkTM commitment activities have been started in China as early as last year, in addition to the brand, enthusiastic charitable activities of fashion, luxury brands are also more and more, in addition to their donations to a number of charitable organizations, but also a high-profile gesture to hold a strong charitable activities, triggering public concern and resonance.

Cartier's “Declare Love Day LOVE” is also a successful example. As early as in 2006, Cartier set June 8 as “Declare Love Day LOVE”, and held a series of public welfare activities in 13 countries and regions around the world with local charities and many celebrities to donate money and advocate universal love. China Care for Orphans Special Fund of the China Children and Teenagers' Fund, the “theme event” held in Beijing Today Art Museum, when the singer Cai Jianya and the children of Huaiyang County Culture and Arts School in Henan Province sang “OnlyLove” together, the guests were all moved.

The Estée Lauder Group's “Pink Ribbon” is also a renowned charitable activity in the industry, which was initiated by Mrs. Evelyn Lauder in 2000. In 2000, Mrs. Evelyn Lauder initiated the “Global Landmarks Lighting Ceremony”, which lights up landmarks with pink lights on October 18th, the global “Breast Cancer Awareness Day”, and raises awareness of breast cancer among women and the media around the world. Over the past 12 years, the Estée Lauder Group's signature philanthropic campaign has lit up more than 600 buildings around the world, high imitation watch including the Water Cube, Empire State Building, Tower of London, Leaning Tower of Pisa and Tokyo Tower.

After the Sichuan earthquake in 2008, fashion brands also provided a lot of help for the education and improvement of children's lives in the affected areas. Doxa sponsored the establishment of a music classroom, a library of books and a sports classroom for the Longri Township Central Primary School in Hongyuan County, Sichuan Province, as well as the Zongke Township Central Primary School in Yantang County, Aba Prefecture. The day after the earthquake, Louis Vuitton donated 2 million RMB through the Red Cross Society of China. on September 2, 2010, Louis Vuitton's Global Chairman and Chief Executive Officer, Mr. Jia Shijie, handed a check for 1.5 million RMB to the head of the SOS Children's Village in Chengdu, starting various partnerships with SOS Children's Villages in Mainland China. the funds were used to build a multi-functional activity center, including a multi-functional activity room, The funds were used to build a multi-functional activity center, including a multi-functional activity hall, a dressing room, a sound room and other supporting facilities, allowing many earthquake orphans to feel the real warmth. Louis Vuitton has already provided the first 341,700 RMB to SOS Children's Villages in China, and has also sponsored nine orphans who were admitted to universities in those villages in the same year.

At the recently concluded London Olympic Games, OMEGA's support for the International ORBIS Flying Eye Hospital, as Official Timekeeper of the Olympic Games, was applauded. OMEGA collaborated with ORBIS International on a documentary film, Bright Eyes, and after the film was screened in the Eternal Garden Room of OMEGA's exclusive London clubhouse, Omega's Global President, Mr. Oculus, pledged to donate a minimum of $1 million to ORBIS International.