Search engine optimization (SEO) is an effective method of digital marketing. Ranking in the search engine results pages (SERP) for your desired niche keywords can increase web traffic, which can lead to more business or sales. So, whether you sell a product or offer a service, SEO should be a top priority.

As the CEO of a web design and digital marketing agency, I’ve witnessed how the major search engines’ results pages have evolved over time, narrowing them down to display as close to the query as possible. So, the more you can do to ensure that your website is running at peak performance, the higher you will rank in search results.

Here are 10 tips to help boost your SEO performance.

1. Choose a reputable web hosting service.

Launching your website on a reputable web hosting platform is critical, as hosting speed and uptime can have a significant impact on your rankings. If your website is down for an extended period of time or loads slowly, it can be detrimental. Examine high-performing web hosting companies’ uptime and hosting speeds.

2. Improve your website’s speed.

Website speed is just as important as web hosting. There are free tools available to help you perform an initial speed check, and in general, you should aim for a page speed of two seconds or less. The tips below will help you optimize your content so that your web pages load faster.

3. Share high-quality content.

Having unique, high-quality content to describe your products and services can make a huge difference. The goal is to educate your online visitors so that they remain engaged and on your website.

4. Rename the images.

Once you’ve decided on your keywords, rename your images to reflect those terms. Also, remember to name your ALT tags appropriately.

5. Use meta tags.

Meta tags include the title, description, and keywords. Each page on your website should have its own set of meta tags that explain what it is about. If you’ve read any on-page SEO beginner guides, you’ve probably heard about meta descriptions, which appear below title tags in search results and do not serve as a ranking factor, unlike title tags.

That is not to say you should exclude meta descriptions from your SEO strategy. Your meta description explains what your page is about. If you do not write one, Google will use content from your page to create the meta description.

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