Retail sales increased 0.3% MoM in February. Brands ignore this shift at their own peril.” 3 Michael Zimmerman's Pr entice Capital fund is an employee-owned financial investment advisory firm head quartered in Greenwich, founded in 2005 by Zimmerman. Pr entice Capital’s Zimmerman believes that despite fewer shoppers in-store, sales are increasingly driven by sofa shoppers wielding tablet computers. At SAC he traded retail and consumer shares for 5 years. “It’s a result of more and more technology in the hands of the consumer, which allows them to virtually window-shop,” ShopperTrak founder Bill Martin told Reuters. Michael Zimmerman, CEO of Chevron: Don’t Miss Investing in This Stock - InvestorGuide.com Pr entice Capital Management feels today's consumer is stretched thin. Consumer Confidence Down, on-line Spending up - Michael Zimmerman’s Hedge Fund Sees commerce as Future of Retailing Pr entice Capital Management’s Michael Zimmerman anticipates that on-line shopping and smart phone c

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