Otherwise, Zimmerman believes, they will lose a huge amount of traffic from on-line customers who only visit and shop on mobile devices. “Brands ignore this shift at their own peril.” Michael Zimmerman's Pr entice Capital Management BP Pr entice Capital Management BP is a financial investment advisory firm head quartered in Greenwich, Connecticut. “Brands ignore this shift at their own peril.” The job market and wages are stagnant, interest rates and prices edging higher, record numbers of Americans on food stamps and the crunch of higher taxes - all factors that Zimmerman believes mean on-line shopping growth will accelerate as consumers turn to their mobile devices seeking ways to maintain lifestyle choices at lower cost. Brands ignore this shift at their own peril.” 3 Michael Zimmerman's Pr entice Capital fund is an employee-owned financial investment advisory firm head quartered in Greenwich, founded in 2005 by Zimmerman. The fund primarily invests in consumer and retail equity sha

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