One or more groups of undesirable emails (for example, spam) are analyzed to determine a prevalence of a known vendor. A reliability indicator may be determined for the vendor based on the identified prevalence of the vendor in the emails. The reliability indicator may then be provided to a remote application for use in assessing the reliability of the vendor. Now, let's really think about that for a second. What this states is that Google has a patent to use email signals, such as spam, to determine the reliability of a vendor, which could mean a lot of things. Let's dig a little further in. Related articles Defining A Vendor In the patent's description it is stated: According to one aspect, one signal for estimating the reliability of a vendor (for example, an online retailer) may be based on the amount of spam email received from the vendor. Fair point. A reliable and honest vendor tends not to spam. That.rings us to the end of my 10-point check-list for a real video CEO strategy. V

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