Brands ignore this shift at their own peril.” 3 Michael Zimmerman's Pr entice Capital fund is an employee-owned financial investment advisory firm head quartered in Greenwich, founded in 2005 by Zimmerman. Companies like Amazon and Starbucks have actively sought ways to communicate and connect more effectively with customers, creating mobile amps that provide immediate discounts and useful features to consumers. The increase was led by a large jump in non-store retailers, which saw an impressive 1.3% MoM increase and 6.8 percent compared with the same period last year 2. According to the Michigan Index, U.S. consumer confidence for August slid from a six-year high. In 2008, the fund registered an 88% loss. This view is supported by research published in a report from mobile ad network InMobi which states that 83% of surveyed respondents plan to use mobile commerce in the next 12 months with a further 48% of respondents using mobile to influence their purchasing decisions 1. Pr entice C

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