An Insightful Analysis On Reasonable Crowdfunding Plans But be careful--some of these venues let you keep the money only if you meet your fundraising goal. $1.2billionRewards-based funding raised last year, up 80.5 percent from 2013 Indiegogo Use it if...You want to keep the money you raise even if you don't meet your goal, or you have a social component to crowdfunding your business. But watch out for...If you're preselling an item but don't meet your goal, you may be on the hook to deliver products you can't afford to make, U.C. Berkeley's Swart warns. Total funds raised since founded (2008)More than$500million non profit Total funds raised in 2014 More than$223million Founders Former investment banker Danae Ringelmann with consultants Slava Rubin and Eric Schell, who wanted to raise money for arts projects and cancer research. Known for Creativity plus charity. High-profile campaigns include film and tech ventures; and unlike Kickstarter, it allows charitable projects. Pricing 7 to

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