Examining Intelligent Programs Of Crowdfunding Backers might be investing in your product, but theyre also investing in you so you need to sell yourself as well. Think of the highly successful GoldieBlox crowdfunding campaign . The toy company first generated buzz with a viral video (one that ended up getting them in a heap of trouble with the Beastie Boys .) But the actual crowdfunding was successful in part because the founder Debbie Sterling used a video to tell her own story of growing up surrounded by dolls and being unable to find cool construction toys. She pointed out that not enough girls were entering high-paying STEM professions and pitched her toys as part of the solution. For the original version including any supplementary images or video, non profit visit http://bit.ly/1bRQjgN

Examining Intelligent Programs Of Crowdfunding Backers might be investing in your product, but theyre also investing in you so you need to sell yourself as well. Think of the highly successful GoldieBlox crowdfunding campaign . The toy company first generated buzz with a viral video (one that ended up getting them in a heap of trouble with the Beastie Boys .) But the actual crowdfunding was successful in part because the founder Debbie Sterling used a video to tell her own story of growing up surrounded by dolls and being unable to find cool construction toys. She pointed out that not enough girls were entering high-paying STEM professions and pitched her toys as part of the solution. For the original version including any supplementary images or video, non profit visit http://bit.ly/1bRQjgN

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