The retail analytics market is growing, and will continue to grow as new technologies transform the brick-and-mortar business landscape. Our investment in AreaMetrics reflects our belief in the founding team, their ability to build a unique product employing an equally unique approach, and their vision for helping retailers engage with customers in meaningful ways," said Donavan Kealoha of Startup Capital Ventures. Kealoha joined the AreaMetrics Board of Directors in January 2016. AreaMetrics was founded in 2014 in Honolulu, Hawaii, where the team was part of the Blue Startups accelerator. The company relocated in January 2016 to Seattle, Washington to take advantage of the plentiful talent, booming startup ecosystem, and access to business development partners. AreaMetrics is headquartered in the WeWork at Westlake Tower, one of Seattles innovative co-working spaces. We are impressed with the privacy-sensitive, yet scalable, approach that AreaMetrics took to collecting retail consumer

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