As consumers evolve companies must follow suit, engaging their client base with new and innovative methods. Zimmerman has decided to start fresh and created a new hedge fund - Pr entice Capital Management. A recent Deloitte study1 that found customers who shop across channels spend three times more than store-only customers, and a small but growing percentage of revenue comes from on-line customers who only shop on mobile devices. “Brands ignore this shift at their own peril.” This view is supported by research published in a report from mobile ad network InMobi which states that 83% of surveyed respondents plan to use mobile commerce in the next 12 months with a further 48% of respondents using mobile to influence http://www.shreveporttimes.com/story/money/business/2015/11/07/investing-moves-make/75365014/ their purchasing decisions 1. As stated by the Michigan Index, U.S.consumer confidence during August dropped six-year highs. The data implies that consumers remain cautious with the

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