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kallen: Critical Thinking Promotional strategy refers to a plan designed by the seller to enhance the demand of a certain product or service. Promotion strategies have been used by firms, companies or organizations around the world so as to...

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kallen saved this page on 03/23/2012 05:38am

Critical Thinking Promotional strategy refers to a plan designed by the seller to enhance the demand of a certain product or service. Promotion strategies have been used by firms, companies or organizations around the world so as to achieve the goals which are usually driven towards making of profits. There are numerous types or kinds of promotional strategies but the chosen method(s) depends on several factors such as the policy of a given company, type of product or service being promoted, the costs, the target group and the like.

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