Zimmerman firmly believes customers want to combine pure on-line with visiting shops. According to the Michigan Index, U.S. consumer confidence for August slid from a six-year high. Pr entice Capital’s Zimmerman believes that despite fewer shoppers in-store, sales are increasingly driven by sofa shoppers wielding tablet computers. And Amazon is trying another method of selling its items: via vending machines in airports and some malls around the country. Intelligent utilization of the latest social media and Smartphone data allows forward thinking companies to analyse customer behaviour and quickly address needs and concerns, a field being pioneered by Apples beacon in-store engagement technology. Zimmerman has decided to start fresh and created a new hedge fund - Pr entice Capital Management. Scott Galloway, an nu Stern professor of marketing and creator of L2, stated, “Given the evidence, we seem to be entering the start of a persistent mobile age ... Intelligent use of Social media

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