Cookies

Folkd's Cookie Policy

Last Updated: July 27, 2024

This Cookies Policy is designed to help you understand how Vigorous Ventures Inc., d.b.a. Folkd (“Folkd,” “we,” “us,” or “our”) uses Cookies and similar technologies like pixels and local storage. For additional information that may pertain to our practices with respect to Cookies, please see the relevant agreements from our various advertising partners. For an accurate and current list of those partners, please email us at support@folkd.com.

How cookies are used on Folkd

Cookies and similar technologies like pixels and local storage provide you with a better, faster, and safer experience on Folkd. Cookies are also used to operate our services, which include our websites, applications, APIs, pixels, embeds, and email communications. Specifically, Folkd uses these technologies to:

• Keep you logged in to Folkd.
• Deliver features and functionality of Folkd services.
• Save and honor your preferences.
• Personalize the content you see.
• Protect you against spam and abuse.
• Show you more relevant ads.
• Provide subscription features and distribute certain content.
• Understand how you interact with our services and where we can improve.
• Measure the effectiveness of our advertising and marketing.
• Rate how our services perform and identify bugs and other quality issues.
• Gather data used to operate our business — from measuring our audience size to enforcing the Folkd Terms of Service.

What are cookies, pixels, and local storage?

Cookies are small files placed on your computer as you browse the web or use a web-enabled app. We use cookies to operate our services, discover how people use our services, understand how to make them work better and more. See above for more examples of how we use cookies.

Pixels are small amounts of code placed on a web page, in a web-enabled app, or an email. We use pixels, some of which we provide to advertisers to place on their web properties, to learn whether you've interacted with specific web or email content — as many services do. This helps us measure and improve our services and personalize your experience, including the ads and content you see.

We use local storage to save data on your computer or mobile device. We use data from local storage to turn on web navigation, maintain video player preferences, customize what we show you based on your past interactions with our services, remember your preferences, and measure ad effectiveness. We may also use local storage on other websites, where necessary to provide you certain features, to obtain information about your visits to those sites.

Why do our services use these technologies?

Cookies, pixels, and local storage work to operate and support our business, and to help provide you with an improved experience. They're used across the following categories:

• Authentication and security
• Functionality
• User preferences
• Analytics
• Research and development
• Personalized content
• Advertising
• Marketing
• Personalization across devices

Within each of these categories, cookies, pixels, and local storage help us with:

Authentication and security

Authenticate your Folkd access to show you relevant content. They also help prevent unauthorized parties from accessing your account. We use these technologies to:

• Log you in to Folkd and our services.
• Help protect your security and the security of our services.
• Help us detect and fight spam, abuse, and other activities that break the Folkd Terms of Service.

Functionality

Deliver error messages, allow you to switch between accounts, coordinate our service across tabs in a browser, and provide certain features on partner websites.

User preferences

Remember information about your browser and your preferences.

Analytics

• Improve and understand how people use our services.
• Optimize your experience by understanding how you interact with our services, like when and how often you use them and what links you visit, and from where. (We may use Google Analytics and similar services to help us with this.)
• Count the number of people who have seen a particular post.

Research and development

• Gather data about how you use our services, including how our services perform. This helps us detect issues, understand where we may improve, or develop new products or services.
• Test updates to Folkd services, as well as build new features, functionality, and services.

Personalized content

Personalize our services in areas like your feed, ads, and suggestions for people to follow with more relevant content. We also use:

• Local storage to tell us which parts of your Folkd feed you've viewed already so that we can show you new content.
• Cookies to suggest who you might enjoy following based on your visits to websites with integrated Folkd services.

Advertising

Personalize ads and measure performance, like showing you ads and evaluating their effectiveness based on your visits to our ad partners' websites. This helps advertisers provide you with high-quality ads and content that may be more interesting to you. We'll also:

• Deliver ads, measure their performance, and make them more relevant to you based on criteria, like your activity on Folkd and visits to our ad partners' websites.
• Work with third-party advertising partners, for example Google, to market our services.

Marketing

Deliver our email and web marketing campaigns and to understand our marketing effectiveness.

Personalization across devices

Understand which devices you used so that we can personalize your experience on all of your devices.

Keep in mind, if you ever log in to Folkd with your device, we associate and will continue to associate that device with your account. This means whether or not you're logged in, we'll receive information about your device(s) when information is shared by a partner, you visit Folkd or third-party websites that integrate Fokld services, or you visit a Folkd advertiser's website or mobile application. Most commonly, IP addresses and the time we receive the data, are used to link that specific device with you.

Where are these technologies used?

We (along with third parties) use these technologies on Folkd services, which includes our websites, applications, and services and on other websites, applications, and services that have integrated Folkd services. Third parties may also use these technologies, for example, when you click on links from Folkd services, view or interact with third-party content in Folkd services, or visit third-party websites that incorporate our advertising technology.

What are my privacy options?

We're committed to giving you meaningful privacy options to control or limit how we, our partners, and other third-parties use cookies and cookie-related data. You will always see ads on Folkd based on your Folkd activity unless you upgrade to a paid subscriber plan that includes an ad-free benefit. Beyond that option, there are a variety of ways you can adjust the way Folkd uses your data for ads. You can use the following tools:

• Interest-based advertising for web
  • Opt-out in your current browser through the Digital Advertising Alliance's consumer choice tool at optout.aboutads.info.
• Limit ad tracking for iOS version 13 and earlier
  • Turn on this setting through your iOS device settings (precise instructions vary by version).
• Ads personalization for Android
  • Opt out through your device settings (precise instructions vary by version).
• Allow apps to request to track for iOS version 14 and later
  • Turn off the setting through your device settings (precise instructions vary by version).
• Cookie settings through web browsers
  • Most browsers will request your permission to use cookies. Note that if you turn off cookies entirely, Folkd services may not work correctly or you might have trouble logging into Folkd.

More privacy options

Along with optout.aboutads.info, you can read more about opting out of interest-based ads at networkadvertising.org/choices. Lastly, you can opt-out of interest-based Google ads using Google's Ads Settings.

For additional information, please read our privacy notice, located at https://www.folkd.com/privacy/ and our terms of use at https://www.folkd.com/terms/