Digital marketing Strategy

Installing Google Tag Manager on Shopify can seem like a daunting task, but with the right steps, it can be a straightforward process. Imagine having all your marketing tags and analytics managed in one place, effortlessly tracking customer interactions, and streamlining your e-commerce operations.

Additionally, when it comes to marketing tools, GTM is one of the most powerful tools, giving users the ability to add tracking codes to their websites and manage them with ease.

If you own a Shopify store and want to add Google Tag Manager to your platform, follow these simple steps:

1. Create a Google Tag Manager Account:

Visit https://tagmanager.google.com and click on "Start for Free" to create a new account. Provide the necessary details and click "Create Account" to proceed.

2. Install Google Tag Manager on Your Shopify Store:

Once your Google Tag Manager account is set up, log in to your Shopify admin dashboard. In the left sidebar, click on "Apps" and then on "Search apps." In the search bar, type "Google Tag Manager" and press Enter.

3. Install the Google Tag Manager App:

From the search results, click on the first option that appears in the "Install" column. The installation process will begin. Follow the necessary prompts to complete the installation.

4. Authorise Google Tag Manager:

After successfully installing the Google Tag Manager app, you will be redirected to the "Apps" page in your Shopify admin dashboard. Click on the "Authorise" button to grant access to your Google Tag Manager account.  Read more