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SG Analytics (SGA) is an industry leading global data solutions firm providing data-centric research and contextual analytics services to its clients, including Fortune 500 companies, across BFSI, Technology, Media & Entertainment and Healthcare sectors. Established in 2007, SG Analytics is a Great Place to Work® (GPTW) certified company and has a team of over 1200 employees and has presence across the U.S.A, the U.K, Switzerland, Poland, and India. Apart from being recognized by reputed firms such as Gartner, Everest Group and ISG; SGA has been featured in the elite Deloitte Technology Fast 50 India 2023 and APAC 2024 High Growth Companies by the Financial Times & Statista.

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market research

The Role of Market Research in Product Development | SG Analytics 

Optimizing product features helps address customer complaints in new offerings. However, ideas sounding good on the paper might be infeasible due to implementation hurdles. Market researchers’ surveys and interviews will be helpful if you want to avoid wasteful use of resources by sorting ideation output. This post will overview the role of market research in improving product development methods.  What is Market Research?  Market research (MR) captures crucial trends across


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