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SG Analytics (SGA) is an industry leading global data solutions firm providing data-centric research and contextual analytics services to its clients, including Fortune 500 companies, across BFSI, Technology, Media & Entertainment and Healthcare sectors. Established in 2007, SG Analytics is a Great Place to Work® (GPTW) certified company and has a team of over 1200 employees and has presence across the U.S.A, the U.K, Switzerland, Poland, and India. Apart from being recognized by reputed firms such as Gartner, Everest Group and ISG; SGA has been featured in the elite Deloitte Technology Fast 50 India 2023 and APAC 2024 High Growth Companies by the Financial Times & Statista.

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Predictive Analytics

The Role of Predictive Analytics in Generating Business Insights

Veteran data analysts worldwide acknowledge that predictive analytics has affected the way business operations run. After all, it has allowed every company to anticipate trends and monitor challenging industry dynamics. This post will briefly describe the role of predictive analytics in generating business insights. The related benefits involve the ease of extracting hidden growth opportunities, which have already empowered top players in each industry.  Predictive analytics uses histo


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