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About this blog

Deep dive into questions ensuring you have a clear understanding of how the platform provider can meet the unique needs of your PRM program.

Entries in this blog

PRM Marketing Services

Implementing a B2B Loyalty Program: Key Benefits and Challenges

Within the fiercely competitive business landscape today, organizations are increasingly recognizing the importance of fostering long-term relationships with their B2B customers. A key strategy for achieving this is implementing a B2B loyalty program. While often associated with consumer-focused businesses, B2B loyalty programs offer substantial value that is often overlooked. However, the potential benefits of a well-designed B2B loyalty program are significant, from increased customer retentio
PRM Marketing Services

PRMMS partners with ITA Group to extend global client services

Singapore-based venture expands ITA Group global footprint; delivers culturally relevant and in-market engagement solutions for clients with Asia-Pacific channel partners and customers. West Des Moines, Iowa/Singapore, November 2, 2022—ITA Group, a global leader in corporate engagement solutions, has announced a strategic partnership with PRM Marketing Services (PRMMS), a Singapore-based leader in channel and loyalty marketing. PRMMS offers global capabilities, brings 15+ years in channel,
PRM Marketing Services

Integrating Channel Incentives with PRM

Importance Of Channel Incentives Channel incentives are the central pillar of PRM programs. Incentives are powerful drivers to engage, motivate, and accelerate partners to meet targets and milestones. In addition, it provides a framework to consolidate all activities, actions, and outcomes into a single measurable rewards mechanism. B2B channel incentive structure helps form a sustained relationship with the partner and creates long-term loyalty. Incentives are designed to nurture a pa
PRM Marketing Services

Partner Relationship Management Unlocked

Introduction To Partner Relationship Management is a loyalty and engagement concept encompassing all aspects of developing and managing B2B channel partner relationships. For most organizations, channel partner networks are the critical indirect sales channels that bring the products and services into the market and end customers. In this process, partners play a crucial role in acting as an extended sales arm to the organization. In today’s market, businesses face several market chall
PRM Marketing Services

How a Tailored Rewards & Incentives Program Fuels Growth

Loyalty and rewards programs have become a key strategy for B2B companies looking to build deeper relationships with customers, drive engagement, and align incentives to business goals. Unlike consumer loyalty initiatives like airline miles or credit card points, effective B2B loyalty solutions are tailored to fit the needs of complex corporate buyers with long enterprise sales cycles. For B2B companies, loyalty programs are more than just points and perks. A well-designed incentives framew
PRM Marketing Services

Accelerating Partner Training & Certification with PRM Year 2022

Partner Training And Certification Is An Essential PillarTraining and certifications are becoming an integral part of the long-term B2B partner enrichment process. It helps to bring brand value to a broader partner network. Through training and certification, partners bring consistency in product knowledge, brand message, quality, and trust to the market and customers. B2B partner organization complexity varies across industries and markets. Partners need their sales, support, and marketing
PRM Marketing Services

Why a Great Channel Partner Experience Matters ?

Channel partners play a pivotal role in extending a company’s reach and driving mutual growth. But why is the channel partner experience so important in today’s complex business environment, and how can companies optimize this dynamic to its fullest potential? Let’s dive deeper into these key aspects: The Face of the Brand Equipping Partners for Success Gaining Valuable Insights The Impact of Digital Transformation  The Face of the Brand Channel part
PRM Marketing Services

Complementing CRM With PRM

PRM Vs. CRM Customer Relationship Management as better known as CRM has been around for several decades. It has undergone many evolutions and matured to better serve the market and customer needs. Today, it remains the backbone of businesses and organizations and draws stakeholders’ attention. In contrast, Partner Relationship Management or PRM has evolved and matured more recently. Experts and practitioners are noticing and attracted to PRM as the value becomes more visible to stakehol
PRM Marketing Services

The Rise Of Partner Relationship Management

Introduction To Partner relationship management, better known as PRM, is slowly shaping B2B ecosystems. PRM as an essential business growth driver is rapidly evolving as organizations rely more on their extended channel partner networks to expand their market reach. More organizations recognize that they need fully systematized tools, frameworks, and solutions to run effective, scalable, and sustainable channel engagements. PRM brings together the strategy, process, and solutions to achieve
PRM Marketing Services

Questions to Ask Before Selecting Your PRM Vendor

Choosing the right Partner Relationship Management (PRM) vendor is pivotal for the success of your channel strategy. Asking the right questions to select the right PRM platform is essential for your company to ensure seamless collaboration with partners. Here are a few critical considerations to keep in mind: What is the scalability potential of the PRM platform? How does the PRM vendor handle integration? Is the user interface intuitive and user-friendly? What


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