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Top Source for Salestech expertise. We deliver top-notch insights, trends, and news to help you make informed decisions. Optimize your sales process and boost revenue.

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Top, Middle, and Bottom of the Funnel: A Sales Funnel Explained

A sales funnel is a visual representation of the customer journey, from initial awareness to final purchase. It’s a crucial tool for businesses to understand and optimize their sales process. The funnel is typically divided into three stages: 1. Top of the Funnel (TOFU) The top of the funnel is where potential customers first encounter your brand. At this stage, they may not be aware of their specific needs or actively seeking a solution. Your goal is to attract their attention and gen

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