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Advanced Video Coding (AVC) Market Poised to Witness High Growth Owing to Increasing Demand for High Definition Video Content

The advanced video coding (AVC) market has witnessed significant growth over the past few years owing to the increasing demand for high definition video content across various industry verticals. AVC also known as H.264 is an industry standard for video compression that offers around twice the compression efficiency of its precedents. AVC enables the storage and transmission of HD content at reasonable bit rates and offers better video quality on display screens. It allows content providers, bro
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