Bypassing the Gatekeeper: Proven Techniques for Reaching Decision-Makers

Before diving into strategies for bypassing the gatekeeper, it's important to understand their role. Gatekeepers are just doing their job, which is to safeguard the decision-maker's time and attention; they are not enemies. They are often instructed to limit access to their boss, filtering out sales pitches, unnecessary meetings, and unsolicited calls. Recognizing this can help you approach them with the respect and professionalism needed to move forward.

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