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‘Coolcation’: Is climate change transforming travel?

As heatwaves scorch southern Europe, some tourists are heading to colder destinations. Could vacation spots with cooler temperatures be the trend of the future? The Swedish tourism association, Visit Sweden, is confident that going on vacation in colder regions is a new trend that’s here to stay. “Gone are the days of tirelessly chasing the scorching sun and sweltering heat,” proclaims the association’s website. It claims a new vacation trend is developing, the so-called coolcation
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