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About this blog
Streamline your sales and marketing efforts with seamless Marketo Salesforce integration. By connecting these two powerful platforms, you can automate lead management, improve data accuracy, and enhance customer experiences, all while boosting your team’s productivity. Say goodbye to manual data entry and disjointed processes—this integration brings everything together in one smooth workflow. Interested in learning how this integration can drive better results for your business?
Overview
Marketo and Salesforce offer a robust native integration designed to keep both platforms in sync effortlessly. This integration ensures a smooth data flow between your marketing and sales teams, giving everyone access to the latest customer information.
Key Features
- Bidirectional Sync: Your data—leads, contacts, campaigns—syncs between Marketo and Salesforce every five minutes. That means real-time updates and no more outdated info.
- Lead Management: Sync lead status updates automatically. Marketing efforts pause when sales teams are actively engaging, so you’re always in sync.
- Ease of Setup: Setting up is a breeze. Just create a dedicated Marketo Sync user in Salesforce, configure permissions, and map fields between the two platforms.