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'70% of software sold online by 2014' says Avangate | The lates

www.pcr-online.biz/news/read/70-of-software-sold... - Details

avangate: E-commerce specialist Avangate is warning the channel that it must change if it wants to continue selling software. This is aimed at software vendors and resellers alike. Avangate’s chief marketing officer, Michael Ni, commented: “Analysts...

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E-commerce specialist Avangate is warning the channel that it must change if it wants to continue selling software. This is aimed at software vendors and resellers alike. Avangate’s chief marketing officer, Michael Ni, commented: “Analysts tell us that while 30 per cent of software is sold online today, that will increase to 70 per cent by 2014. This means the entire software channel’s mentality has to change from box shifting to bit shifting. Avangate can help them get there faster than anyon

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