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Strategic Marketing Management Class Notes + Study Manual

www.managementparadise.com/forums/marketing-mana... - Details

tejech_mehta: Marketing management is a business discipline which focuses on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Globalization has led firms to market beyond the borders of their...

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tejech_mehta saved this page on 09/29/2014 11:50pm

Marketing management is a business discipline which focuses on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy

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