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Guerilla Marketing? Make Sure It Does Not Mess Up Lead Generati

www.callbox.com.my/blog/lead-generation/guerilla... - Details

CathyBishop: That is why we have viral marketing, telemarketing, and what seems to be the thing today – guerilla marketing.

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CathyBishop saved this page on 06/30/2013 11:22pm

That is why we have viral marketing, telemarketing, and what seems to be the thing today – guerilla marketing.

tessiewood saved this page on 04/28/2014 11:29pm

Using strange or over-the-board tactics to gain customers’ attention (and their cash) can be effective, especially in segments with an entrenched market leader, but when it goes wrong, the backlash can be too much to handle for the company who organized it.

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