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Moshi Monsters: $100 Million in Projected Product Sales and You’ve Never Heard of Them

techcrunch.com/2010/10/28/moshi-monsters-100-mil... - Details

TechCrunch: Moshi Monsters: $100 Million in Projected Product Sales and You've never Heard of Them LINK by @paulcarr - A quick disclosure: readers of my last book will be familiar with the story (which you can read here) of London-based entrepreneur Michael...

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TechCrunch saved this page on 10/28/2010 12:20pm

Moshi Monsters: $100 Million in Projected Product Sales and You've never Heard of Them LINK by @paulcarr - A quick disclosure: readers of my last book will be familiar with the story (which you can read here) of London-based entrepreneur Michael Acton Smith. Smith co-founded boy’s toys e-tailer Firebox.com straight out of university, before moving on to launch an interactive puzzle start-up called Mind Candy. By the end of the book, Mind Candy had gained success with its ambitious Perplexcity alternative reality game (ARG) but hadn’t quite tipped over to the mass-market. Michael is a friend - and a fellow Brit - so, obviously, I was really rooting for the company to deliver on its potential. I was one of the first to write about Mind Candy when I was at the Guardian and I promised that, when the company finally tipped, I’d be the first to write a follow up. And yet...

arrington saved this page on 10/28/2010 02:27pm

Moshi Monsters: $100 Million in Projected Product Sales and You’ve Never Heard of Them LINK via @techcrunch - A quick disclosure: readers of my last book will be familiar with the story (which you can read here) of London-based entrepreneur Michael Acton Smith. Smith co-founded boy’s toys e-tailer Firebox.com straight out of university, before moving on to launch an interactive puzzle start-up called Mind Candy. By the end of the book, Mind Candy had gained success with its ambitious Perplexcity alternative reality game (ARG) but hadn’t quite tipped over to the mass-market. Michael is a friend - and a fellow Brit - so, obviously, I was really rooting for the company to deliver on its potential. I was one of the first to write about Mind Candy when I was at the Guardian and I promised that, when the company finally tipped, I’d be the first to write a follow up. And yet...

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