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Case Study II : Springfield Nor’Easter

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kallen: Case Study II : Springfield Nor’Easter Introduction In the case study of Springfield, Buckingham is the marketing director for the Nor’easter, which is a class A minor league baseball team in Springfield. Just like any other profit-seeking...

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kallen saved this page on 11/23/2012 02:47am

Case Study II : Springfield Nor’Easter Introduction In the case study of Springfield, Buckingham is the marketing director for the Nor’easter, which is a class A minor league baseball team in Springfield. Just like any other profit-seeking business the aim of this sports club is sustaining a viable business by ensuring that it makes profit, at least it should have a break-even point in the opening season. The two main revenue sources for Nor’easters are ticket and concession sales. Larry undertakes market research with an aim of gaining knowledge in connection to probable customers as well as their willing ness of attending Nor’easters games at diverse price levels of tickets. The result survey results and other information collected by various sources help the director in developing the strategy of pricing for the Nor’easters’ tickets and concession sales. The paper examines data that was obtained from market research; it presents two…

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